BIMI

BIMI (Brand Indicators for Message Identification) lets a domain with an enforcing DMARC policy publish a logo that supporting mail clients show next to authenticated messages.

How it works

The record at default._bimi.domain points to an SVG logo and, for most providers, a Verified Mark Certificate proving the trademark.

BIMI rewards strict email authentication; it does not by itself block phishing.

How to protect yourself

  • Treat the logo as a sign of authenticated mail from that exact domain, not as proof the content is safe.
  • Deploy DMARC enforcement before considering BIMI.

Related tools

Related terms

Further reading

Glossary